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Job Information

Dow Jones VP, WSJ Core Subscriptions in NEW YORK, New York

Job Description:

Who we are and what we do?

Published by Dow Jones, The Wall Street Journal has been a trusted name since 1889 for unparalleled analysis and unique reporting informing decisions that drive the world forward. The most ambitious people in the world read The Wall Street Journal who are the leaders of today and tomorrow’s rising stars. Winner of 37 Pulitzer Prizes for outstanding journalism, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, health and more. The Membership Subscription team is responsible for growing our subscriber base of individually paying members globally, across WSJ, Barron’s, and MarketWatch. The team manages the end-to-end subscription levers across acquisition, engagement, and retention. The team is also supported by data science and analytics, and paid media teams. We also work closely with customer service, product, technology, finance, legal, and operations teams.

Role Overview

Core WSJ is made up of the US subscription business. The role demands a growth-led mindset responsible for growing the individually paid subscriber base and the associated revenue goals. The role carries the accountability of hitting the goals and will work closely with teams within membership but will also be responsible for working with the functional experts across product, marketing, customer insight, and the editorial team. The role is a “builder” role and therefore breadth of experience building subscription businesses and working in a matrix role are favorable.

What are my accountabilities?

  • Accountable for growing the volume and revenue lines of individually paying WSJ members within the US

  • Work closely with the functional experts who are accountable for acquisition, engagement, and retention

  • Partner heavily with finance, WSJ product, marketing, insight, and content strategy leads.

  • Recognize opportunities to grow that might require investment/business casing

  • Work closely with data and insight to find opportunities that will accelerate subscriber and revenue growth

  • Champion who the customer is and how we use customer insight to grow

What do you need from me?

  • 10+ years of experience in a commercial role within a subscription business, experience working in media or publishing sectors is a plus

  • The position requires a growth led mindset

  • Previous experience in growing subscriptions either inside or outside of publishing is favorable

  • Experience working within a matrix environment

  • Strong influencing skills

  • Broad knowledge and breadth of experience in “building roles” will be favored over vertical expertise (acquisition, engagement etc)

  • The candidate must be data literate and be comfortable using data to make decisions

  • The ability to see the “big picture” turning individual tactics into programs of work, and understanding the implications of a change in one area and consequences it might have in others

  • To be comfortable working with a diverse set of stakeholders

  • To be comfortable not running a team, but heavily influencing the outcome

  • Ability to look ahead, understanding how customer trends might impact the business and what we should do as a result

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

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Job Category: Marketing Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 24756