VP Marketing, The WSJ
Where am I based?
New York, NY
Who is my manager?
The VP Marketing will be responsible for the end to end marketing strategy for the WSJ. Managing a team of world class marketers, s/he will oversee all marketing activity across the whole customer lifecycle from brand strategy, campaign marketing to direct response. This is a highligly visible, influential role that will evangelize across the business to ensure marketing supports and delivers on all critical business goals. The VP will deliver on a brand platform that unites marketing efforts across all membership businesses and will set the status quo for world class work. The ideal candidate will have 8+ years experience working in a global brand or digital subscription business and driving a high performing team to produce results.
Lead the marketing team to drive the vision and strategy to position the WSJ effectively across all consumer audiences to hit strategic goals.
Lead and empower a team of marketers to drive key business metrics across the marketing funnel including brand strategy, acquisition, engagement and retention.
Exceptional judgement and brand steward for the WSJ, responsible for managing alignment across the organization and upholding the core values across everything we do.
Forecast, analyze and report on marketing activity effectiveness to senior leadership.
Set marketing priorities, influence, and collaborate with other teams including membership, the newsroom, customer service, technology and product.
Analyze market trends and competitors to create ideas which shape the overarching marketing strategy.
Team player and ability to make decisions in a fast paced environment.
Champion customer needs across all aspects of the funnel and operationalize insights
Set the vision and lead an in-house and external agency to produce a large volume of assets across all marketing activities. Have the ability to prioritize quickly and efficiently in line with company priorities.
Transform current processes to maximize efficiency across resources both internally and externally, as well as introduce best practices on running marketing projects and delivering campaigns.
Set the culture for the marketing team, bringing to life company values in everything the team does.
A minimum of 8+ years experience working in fast paced marketing teams, ideally for a global subscription company.
Excellent people manager who loves the challenges that come with building and coaching talent.
Familiarity with a digital-heavy marketing strategy, and comfort with managing large multi-channel, national campaigns.
Strong cross-functional partner and experience working with company leadership
Excellent communication skills with the ability to comfortably handle difficult conversations
Understanding of and ability to articulate how marketing drives key business results.
Excellent verbal and written communication skills and a confident presenter.
Ability to manage a budget
Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.
Strong negotiation and influencing skills
Ability to stay calm under pressure and manage workload effectively in a fast paced environment
College degree (or equivalent), preferably in marketing, communications, or a business discipline.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 23213