Sponsorship Activation Manager
Job Description Summary
Be part of the team responsible for producing first class live events and sponsorship experiences for Dow Jones, The Wall Street Journal and WSJ Barron's Group. The Dow Jones events team produces well over 250 events a year (globally) of all shapes, sizes and formats, bringing our brands to life for our members and our clients. At the heart of it all is live journalism, connecting our audiences with newsmakers and big ideas, via ambitious experiences. Since March we have been producing our events virtually - discovering and understanding new ways to engage with our audiences and clients.
The Event Sponsorship Manager will focus on managing the relationship with our sponsorship partners and their successful integration within Dow Jones and Wall Street Journal events and experience . This role will be a key contributor to the design of impactful and experiential integration opportunities, developed with a strong understanding of both the event experience and our partners’ objectives. With a core focus on how to activate, and engage audiences, virtually. This client-facing role requires calm, flawless project management, strong communication skills, and a strategic, creative and collaborative approach.
Provide sponsors with a seamless experience by developing relevant in-person and virtual activations that integrate with our event objectives and positively portray the client’s brand to high caliber attendees,
Serve as the liaison and single point of contact between event sponsors, their agencies, and all Dow Jones production teams and vendors,
Support the Dow Jones Live Journalism team in achieving sales goals by managing all sponsor deliverables from planning, through execution, to debrief
Be a key part of the events team, and build strong partnerships with sales, editorial, and marketing teams to ensure sponsor interests are well represented as we look to push the boundaries for how we integrate brands into the event experience
Ongoing maintenance and contribution to activation ideas database with an integrated, experiential objective for both in-person and virtual events
Maintain both venue and virtual activation decks for each event that illustrate the sponsor experience
Partner with the sponsorship sales and the event production teams to understand and interpret the client brief and KPIs, to ensure successful delivery
3-5 years of events and sales marketing experience
Proven experience in experiential marketing.
Experience in client interaction and service
Strong written and verbal communication skills
Strong attention to detail and customer service skills
Ability to interface with key internal and external groups and teams within the organization
Excellent project management skills
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 22827