Job title: Senior Director, Creative Strategy, Custom and Brand Events
Type: Full Time
Who reports into: Vice President of Programming and Experience (Custom and Brand)
Where is it located? Remote okay / New York
Be part of the team responsible for producing first class live events and sponsorship experiences for Dow Jones, The Wall Street Journal and WSJ Barron's Group. The Dow Jones events team produces well over 250 events a year (globally) of all shapes, sizes and formats, bringing our brands to life for our members and our clients. At the heart of it all is live journalism, connecting our audiences with newsmakers and big ideas, via ambitious experiences. Since March we have been producing our events virtually - discovering and understanding new ways to engage with our audiences and clients.
The custom programming and brand experience team is the internal creative experience agency for Dow Jones’ commercial partners. The senior director, creative strategy, custom and brand events will manage the team that produces and executes custom events, experiences and the growing creative portfolio of WSJ. Magazine events. They will run point on relationships with creative and production partners, work in lock step with the activations team to enhance sponsor integration and work as partners for our commercial clients to understand their objectives and implement a creative strategy to achieve them.
Manage the creative process from concept to completion for Live Journalism tentpole programs, WSJ. Magazine franchises, The Trust (in house agency), and any other growing programs (i.e., Barrons) with significant investment or support from a sponsor/client or other business goals or incentives as well as newsroom standards/ethics.
Translate client and newsroom objectives into clear creative strategies
Work closely with multidisciplinary internal and external partners, agencies and filmmakers to achieve project goals
Manage the events team that produces and executes custom events, experiences and WSJ. Magazine events
Conceptualize, produce and plan strategies, events, and content for WSJ. Magazine to grow ad revenue, overall audience, and reinforce brand stature.
Lead and direct the events team in the production of the experience to execute against vision
Ensure visual communication, rules of engagement and brand standards are met
Participate in client pitches and help develop proposals
Oversee deliverables, timelines and budgets
Keep team and executive updated and briefed on campaign strategies and solutions
Review work, troubleshoot and provide feedback to creative teams
Remain actively involved in hiring, training, motivating and developing team
Support The Trust in producing Custom events for high-level clients.
Produce title events for WSJ. Magazine (ie, The One, MMM Franchise, etc.)
Work hand in hand with Integrated Marketing & Sales Specialists on event ideation/concepts for sponsors/clients
Grow Tentpole events across the company
Help build strategy for Luxury Programs at Tentpole Events
Direct event influencer, PR and audience strategy
Streamline PR approach for all tentpole events
Streamline talent/celebrity/casting approach for all tentpole events/custom events
Continue the creation and trend of creating world-class entertainment/content
Grow Innovators to a series, work on the podcast, support growing partnerships with Apple, etc.
Maintain Rules of Implementation and Brand Guidelines across custom and news led events
Collaborate with Brand & Event Marketing on supportive strategies
Build visual consistency and continuity across all custom moments and custom led programs
Liaise and collaborate with with VPs and editorial leads across WSJ
Consult on all custom event pre-sale ideation
Overall focus on luxury, lifestyle, consumer content (B2C) but working cross category
Support the Dow Jones Live Journalism team in achieving sales goals by managing team to execute all sponsor deliverables from planning, through execution, to debrief
Be a key part of the events team, and build strong partnerships with sales, editorial, and marketing teams to ensure sponsor interests are well represented as we look to push the boundaries for how we integrate brands into the event experience
Ongoing maintenance and contribution to activation ideas database with an integrated, experiential objective for both in-person and virtual events
Maintain both venue and virtual activation decks for each event that illustrate the sponsor experience
Partner with the sponsorship sales and the event production teams to understand and interpret the client brief and KPIs, to ensure successful delivery
10 years of brand, experience and event experience
Experience producing tentpole multi platform programs
Demonstrate a high level of professionalism while working with key newsroom, client and sales stakeholders
Experience managing high level talent
Proven experience in experiential marketing
Experience in client interaction and service
Strong written and verbal communication skills
Strong presentation, problem-solving and project-management skills
Extreme attention to detail and customer service skills
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: NEW VENTURES
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 28731