The Offline Acquisition Marketing Associate will support the Direct Marketing Manager on the Acquisition Team. You will be responsible for supporting the development and execution of all offline marketing campaigns to drive subscriptions/sales for both The Wall Street Journal and Barron’s.
Who you Are:
You love reading the print newspaper.
You have an amazing attention to detail.
You love catching mistakes.
If you find a problem, you come up with a solution
You collaborate effectively with your team, other departments, and external vendors
Support the Direct Marketing Manager by driving acquisition to The Wall Street Journal and Barron’s through offline acquisition campaigns, predominantly the direct mail marketing channel
Regularly update mail plans, direct mail grids, scripts for inbound calls, and many other reports
Regularly track subscription orders and marketing activity results
Analyze data and provide insight on sales performance, meanwhile identifying opportunities for further growth within the sales channel.
Maintain and streamline reporting and forecasting, ensuring accurate data is distributed internally; update as necessary with the different teams.
Help streamline processes where necessary
Work with the design teams to update all creative components
Work closely with other teams, including Brand, Engagement, Retention, Channel Management, Customer Service, Media, and more.
Develop strong relationships internally and externally to ensure successful creative campaigns, impacting sales and revenue growth within agreed brand guidelines.
Provide first-class administrative support including putting presentations together and assisting in budget management.
Open POs, process invoices, track expenses, provide month-end forecasting estimates, and other expense-related tasks
Ensure compliance to legal and best practice standards aiming always to take care of our customers as well as meet regulatory requirements.
Be familiar with the WSJ reader research, and other Dow Jones products in order to communicate the primary benefits to potential WSJ members through our marketing material.
Monitor industry competitors to stay aligned with current marketing tactics, provide test recommendations, and identify growth opportunities.
Other ad hoc requests
You Must have:
1-2 years experience working in direct mail, marketing, or a communications role. Media or publishing is a plus.
A bachelor’s degree in marketing, business administration, journalism, or communications.
Experience in supporting direct mail campaigns.
Understanding of channels, tools, and techniques used in direct mail marketing and other offline channels
Expert in Excel, PowerPoint, Word, and Google Documents
Great organization skills
Have very strong attention to detail
The ability to work quickly and manage multiple projects efficiently
Ability to manage multiple projects and priorities simultaneously
Ability to work under pressure and hit tight deadlines
First-rate communications and writing skills, with the ability to present
Align with our Values: Trust, Humility, Curiosity, Impactful, Collaboration, Excellence
Desired Skill Set (would be good to have):
A passion for and understanding of The Wall Street Journal brand, customers, and products
A passion for and understanding of the Barron’s Group brand, customers, and products
Be familiar with A/B testing
Target-driven approach to driving subscriptions
Thorough understanding of Dow Jones’ Marketing Strategy
Understanding of the newspaper industry
Proven experience in managing the performance of 3rd party sales channels
Innovative thinking and ability to challenge accepted norms
Have a passion for staying up-to-date on global breaking news, politics, and trends in technology and innovation
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Union / No clear and likely Internal Candidate (Employee Only) has been identified
Req ID: 32570