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Job Information

Dow Jones Marketing Manager, Marketing & Subscription Strategy, WSJ in NEW YORK, New York

Job Description:

Marketing Manager, Marketing & Subscription Strategy, WSJ

The Subscriptions team is responsible for growing the subscriber base of Dow Jones Consumer products globally, across WSJ, Barron’s, MarketWatch and Investor’s Business Daily. The team manages the end-to-end subscription levers across acquisition, engagement, and retention. Within the Marketing org, this role sits in the Marketing and Subscription Strategy team, which sets plans and priorities for each of the lines of business and key strategic focus areas. You will report to our VP of Marketing & Subscription Strategy, WSJ.

Role Overview

The role is responsible for operating and assisting in marketing programs that drive subscription growth initiatives through collaboration with the functional areas within the Subscriptions team and across Dow Jones. The role will work closely with various teams such as data science and analytics, paid media, customer service, product, technology, finance, legal, operations, brand marketing, customer insight, enterprise sales, advertising and editorial to ensure all areas of the business are aligned and working toward the same strategic goals.


  • Work with the functional teams who are responsible for driving volume and revenue lines for WSJ globally to ensure agreed upon initiatives are moving forward

  • Understand and promote a customer-first mindset by sharing key audience segments and using customer insights to drive growth. Be a champion for the customer across the company.

  • Serve as the day-to-day executional partner for the functional teams who are responsible for driving growth globally.

  • Work closely with data and insight to identify trends and opportunities that support business cases to accelerate subscriber and revenue growth.

  • Attend regular meetings with marketing and non-marketing teams to ensure all are delivering on agreed plans that drive strategic goals

  • Manage tactical initiatives for cross-functional groups to ensure timely, on-budget execution

  • Manage strategic marketing partnerships to expand into new subscriber growth areas.

  • Understand the competitive landscape to identify market opportunities and risks.


  • A minimum of 7 years experience in a commercial role within a subscription business, experience working in media or publishing sectors is a plus

  • Ability to work effectively in a matrixed company model

  • Strong collaboration, negotiation and influencing skills

  • Use data effectively to make decisions

  • A mindset that is data curious, data literate and digital first.

  • Ability to communicate appropriately with employees of all levels, stay calm under pressure and manage workload in a fast-paced environment.

  • First rate communications and writing skills with the ability to present, as well as efficiency with the Google suite.

Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line.

Business Area: CMO - MARKETING

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $65,000 - $200,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 37194