Marketing Director, Subscription Strategy, Barron’s Group
The Marketing team is responsible for growing the subscriber base of Dow Jones products globally, across WSJ, Barron’s, MarketWatch and Investor’s Business Daily. Within the Marketing organization, this hybrid role sits in the Subscription Strategy team, which set plans and priorities for each line of business and the key strategic focus areas, and is responsible for delivering on circulation volume and revenue targets.
VP, Barron’s and Bundle Subscription Strategy
This brand new hybrid role will be responsible for helping define the marketing and strategic programs associated with Barron’s Group (primarily Barron’s and MarketWatch) subscriptions, and for driving their ultimate performance against goals. Ensuring that Barron’s Group (BG) strategy is translated into cohesive and impactful programs and projects means leveraging the full marketing organization to promote these products, but also wider Dow Jones departments. The Director will partner with many teams within marketing (brand and performance marketing, paid media, data science and analytics), as well as outside of marketing (customer service, product, technology, finance, legal, operations, customer insight, enterprise sales and editorial) to align all areas of the business on working toward the same strategic goals.
Design and build marketing programs and campaigns that deliver Barron's Group (BG) growth, including inserting bundles in wider Dow Jones programs
Input into the broader strategy behind the BG product vision and growth plan
Serve as the day-to-day planning partner for the functional experts who are responsible for driving direct BG acquisition, engagement, and retention globally
Help define unique BG audience segments and use customer intelligence to drive growth. Be a champion for this defined customer cohort across the company
Attend and set regular meetings with marketing and non-marketing teams to ensure all are delivering on agreed plans that drive strategic goals for BG
Work with data and insight to define unique business cases and investment requests that support BG growth
Manage strategic initiatives for cross-functional groups to ensure timely, on-budget execution
Lead execution plans with strategic marketing partners advertising sales teams that mutually benefit advertising and bundle subscriptions.
Identify market opportunities and risks with an understanding of the competitive landscape.
Minimum 12 years of experience in a commercial role within a subscription or comparable e-commerce business. Experience in the media and/or publishing industry is preferred, but not required.
Willingness to work on-site in the NYC office (midtown) at least 3 days per week.
Experience planning, supporting, and helping build businesses with volume and revenue targets.
Experience effectively utilizing data to make decisions
Ability to see the big picture and impact holistically and turn individual tactics into programs of work.
Ability to look ahead to understand how market trends will impact the business and pivot accordingly.
Ability to work effectively in a matrixed company model
Strong negotiation and influencing skills
Experience leading with a growth mindset
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at firstname.lastname@example.org. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO - MARKETING
Job Category: Marketing & Product Management
Pay Range: $100,000 - $250,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 38658