Are you a people person?
If so, we want you on our team. People like talking to you. You’re a problem solver, self-starter, and keen negotiator. You understand that good customer relationships are vital for business. You make a great first impression. People like working with you because you’re reliable, energetic, and most of all, fun. If this is you, we’d love to meet you.
What is the assignment time period?
June 2023 - Jan 2024 (estimated)
Who we are and what we do?
The Wall Street Journal Marketing team is responsible for recruiting the world’s foremost influential business and consumer audiences into our Live Journalism events. We equip ambitious professionals with the essential information and tools they need to better lead their industries, grow their businesses and advance their careers. We host highly specialized events that build on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.
The Director of Marketing will join the Live Journalism team that delivers world-class event propositions with The Wall Street Journal and Dow Jones sister brands. The team creates, runs and manages successful events which convene the world’s leading C-Suite executives, politicians, industry experts and vertical business communities. The Senior Director will play a pivotal role in generating awareness, interest and demand for our growing Custom and Journal House offerings.
Our Custom business will deliver $7.5 million in revenue in FY23 with prestigious clients such as Google Chrome, IBM and PMI. Journal House is The Wall Street Journal’s “home away from home” with flagships currently in Davos and Cannes and exciting expansion ambitions into additional markets. This role will be responsible for hitting audience targets in a fast paced environment, as well as demand and drive excellence in each DM discipline.
Who is my manager?
Executive Director, Marketing, Live Journalism & Events
What are my accountabilities?
This position will be the key marketing partner to the Executive Director, Marketing, Live Journalism & Events and will be accountable for developing and executing the marketing campaign strategy for our Custom and Journal House products. You will be the ultimate Project Manager for the audience development of all events under you to ensure all parts of the program and marketing assets are delivered in a timely fashion in order for the marketing team to hit audience goals. You will:
Develop, oversee and execute multi-channel campaign plans to drive audience awareness and engagement including: email, digital media, social (paid and organic), print media, direct mail, telesales, partnerships etc.;
Be the lead liaison between WSJ Custom and our clients
Be the lead liaison between our agencies and teams to drive creative thought and solutions for improved campaign performance. In particular where SEM, Social, Digital Creative and Websites are concerned;
Work closely with the Audience Data team to develop targeted audiences, identify gaps and define strategies to build out data sets and engage them;
Work alongside the analytics team to drive engagement through the conference websites and constantly improve the user journey to increase conversions;
Own the on-platform analytics for all virtual propositions, using these analytics to create a positive story for our sponsor partners as well as driving Live Journalism forward through the data picture;
Work alongside the data team to develop a segmentation and nurture plan for the different sources of data to ensure optimal engagement.
Work closely with Brand and Product Marketing partners on all marketing/creative briefs, ensuring that the assets and messaging engages the target audience and drives response. Assess and analyze these results to continually drive success and improvements, communicate to the team and your line manager these results;
Define a clear customer journey onto our event platforms, and ensure the systems being used deliver from this perspective
Develop a post event comms plan using any relevant video content to drive further engagement and extension of brand awareness using social, on demand and email channels, continue to push forward the views and engagement for your portfolios for a 365 day marketing plan
Own the marketing strategy message to other key stakeholders including Events, Programming, Sponsorship and News to ensure that each team is fully aware of the metrics and activities
Ensure Marketing Briefs and kick off meetings happen in a timely fashion and deal with all issues in the debrief to progress our offerings and continue to build community
Manage marketing budgets for all assigned conferences – monitoring the effectiveness of all activity and making timely adjustments to maximize ROI;
Develop sales enablement materials for the sales team, including email templates, sales sheets, etc.;
Provide on-site event support for key events and ensure Customer Service communications and registration both onsite and virtually are second to none;
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the predetermined KPIs/metrics:
Share topline numbers weekly with the management team;
Measure and manage campaign costs, efficiencies and drive ROI;
Analyze and identify actions to drive improved performance;
Produce monthly reports, with optimization and recommendations, for the management team;
Produce post-event reporting.
Drive forward the team in deciphering the ultimate comms plan, with particular focus on email analysis, copywriting and social media.
Test and experiment with new advertising channels eg LinkedIn Live
Line management and career development of a team which includes Marketing Managers & Marketing Associates. Ensuring support and training for their portfolio of events in order to hit and extend goals.
What do you need from me?
A self-starter with leadership qualities gained working and managing teams and/or strategy, you will be able to lead, inspire and deliver in a matrix environment. You’ll have:
Bachelor's degree preferred;
8-10 years experience in a B2B or B2C marketing role. Specific experience in Conferences/Events is a must, client facing experience is highly preferred
Proven delivery of positive results and growth through direct marketing;
Demonstrated cross-functional teamwork and project management experience;
Distinctive problem solving and analytical mindset, with experience analyzing qualitative and quantitative data to guide strategy;
Excellent written and verbal communication, along with strong interpersonal skills;
Experience managing end-to-end marketing from analysis, positioning and planning through execution of successful integrated programs;
Ability to think strategically and execute methodically.
Sales focused mindset, ability to perform under pressure and hit sales targets
Pay Range: $50/hr - $80/hr
Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at firstname.lastname@example.org. Please put "Reasonable Accommodation" in the subject line.
Business Area: CMO - MARKETING
Job Category: Marketing & Product Management
Pay Range: $100,000 - $250,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 37142