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Job Information

Dow Jones Director of Bundle Subscription Strategy in NEW YORK, New York

Job Description:

Director of Bundle Subscriptions, Dow Jones

The Marketing team is responsible for growing the subscriber base of Dow Jones products globally, across WSJ, Barron’s, MarketWatch and Investor’s Business Daily. Within the Marketing org, this role sits in the Marketing and Subscription Strategy team, which sets plans and priorities for each of the lines of business and key strategic focus areas.

Reports to:

VP of Bundle Product Strategy

Role Overview

This role is responsible for helping define the marketing and strategic programs associated with Bundle subscriptions, and for driving their ultimate performance. Ensuring that Bundle strategy is translated into cohesive and impactful programs and projects means leveraging the full marketing org across brand and performance areas to promote these products, but also working with wider Dow Jones departments. The role will partner with brand and performance marketing, paid media, data science and analytics, customer service, product, technology, finance, legal, operations, customer insight, enterprise sales and editorial teams to ensure all areas of the business are aligned and working toward the same strategic goals.


  • Design and build marketing programs and campaigns that deliver bundle growth, including inserting bundles in wider Dow Jones programs

  • Input into the broader strategy behind the Bundle product vision and growth plan

  • Serve as the day-to-day planning partner for the functional teams who are responsible for driving direct bundle acquisition, engagement and retention globally

  • Help define unique bundle audience segments and use customer intelligence to drive growth. Be a champion for this premium customer cohort across the company

  • Attend and set regular meetings with marketing and non-marketing teams to ensure all are delivering on agreed plans that drive strategic goals for bundles

  • Work with data and insight to define unique business cases and investment requests that support bundle growth

  • Manage strategic initiatives for cross-functional groups to ensure timely, on-budget execution

  • Lead execution plans with strategic marketing partners advertising sales teams that mutually benefit advertising and bundle subscriptions.

  • Understand the competitive landscape to identify market opportunities and risks.

What do you need from me?

  • 12+ years of experience in a commercial role within a subscription business, experience working in media or publishing sectors is a plus

  • Experience in supporting and helping build subscription businesses

  • Ability to work effectively in a matrixed company model

  • Strong negotiation and influencing skills

  • Ability to manage workload effectively in a fast paced environment

  • Lead with a growth mindset

  • Use data effectively to make decisions

  • Ability to see the “big picture” and impact holistically and turn individual tactics into programs of work.

  • Ability to look ahead to understand how market trends will impact the business and pivot accordingly.

Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line.

Business Area: CMO - MARKETING

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $100,000 - $250,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 37169