Dow Jones Director, Campaign Performance in NEW YORK, New York

Job Description:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.

The Wall Street Journal is America’s largest newspaper by paid circulation with more than 2.2 million customers. In recent years, the Journal has expanded its core content offering to include coverage of the arts, culture, lifestyle, sports, and personal health, building on its heritage as the leading source of business and financial news. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media, and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism.

Department/Product Overview:

Customer Group

United by our ambitions, the Dow Jones Customer group will attract and retain customers by creating distinctive experiences and valued relationships for mutual profit. We work across all of the elite Dow Jones brands to appeal to a broad, high-level client base and provide a distinctive experience to each one. In addition, the group’s focus is on consistently providing excellent service and developing and nurturing valued, lasting relationships with our customers.

Dow Jones Analytics Team

The Dow Jones Analytics team comprises of a central group of Reporting / Analysts and insight specialists that empower the Dow Jones businesses to make data lead informed decisions. They are based out of three main locations (Princeton, NJ; New York, and London)

Title: Director of Performance

Location: New York

Position Statement: Key role responsible for managing the Digital Campaign Performance team .

Primary Responsibilities/Accountabilities:

  • Leads and manages the WSJ Digital Campaign Performance team in account management, Custom Content performance reporting, campaign delivery, and campaign optimizations

  • Oversees branded content campaign amplification strategies

  • Responsible for generating and enhancing audience insights across campaigns

  • SME for ad performance insights

  • Works closely with WSJ Custom Studios to help shape WSJ custom content programs based on data-driven insights from previous campaigns

  • Partners closely with sales, planning, campaign operations, dev, and revenue operations in order to ensure success across advertising campaigns

Preferred Tools/Skills:

  • 4-5 years minimum of online advertising and analytical experience

  • Strong understanding of ad-serving technologies (DFP/DFA)

  • Strong understanding of ad analytics systems (i.e. MOAT, Google Analytics, and Omniture)

  • Experience in data mining and analytics (BigQuery, Tableau, SQL, Python)

  • Ability to work under tight deadlines

  • Strong organizational and time management skills.

  • Strong written and communication skills

  • Strong stakeholder management skills

  • Project management experience, with a focus on process and detail

  • Strong written and oral communications needed

  • Experience of managing data, in particular delivering solutions based off of insights gained from data.

Knowledge/Experience: Ideally have worked within a large publishing organization, and used to dealing with Data and delivering insights and getting results from within a matrix organization .

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.

Business Area: CUSTOMER EXPERIENCE

Job Category: Sales Ops/Planning/Support Group

About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Req ID: 14722